The problem it answers
Writing a decent email sequence takes a copywriter, brand context, and a week. Most small companies have none of the three, so their welcome and nurture emails are either missing or generic.
What we built
Sequent takes a URL, extracts the brand: voice, colors, offer, audience, and generates a complete email sequence for a chosen goal: welcome, nurture, win-back, onboarding. The copy runs through a humanization pass that removes the patterns that make AI writing recognizable, and sequences can send through SendGrid with performance tracking.
The hard parts
Brand extraction that survives ugly websites, and copy that a founder would actually send. The humanization layer matters more than the generation layer: the difference between "AI wrote this" and "this sounds like us" is the entire product.